Clothes that say it first.
Altcurv is an Indian streetwear label for women who'd rather be remembered than liked. We make baby tees and oversized tees with something to say (Not Your Baby, Loud Mouth Dont Care, Brain Is Sexier Than Abs), plus the denim and cargos to wear them with.
No beige. No whispering. Just bold type, sharp humour and clothes that start the conversation before you do.
Hi, I'm Shruti 👋
I'm the founder of Altcurv. The brand started life as Boss Lady Shruti, built around the bold, “boss woman” slogans I loved wearing myself, and grew into Altcurv: a whole wardrobe for the girl who's been told she's “too much” and took it as a compliment.
Every design starts with a line you'd say to your best friend, or under your breath in a meeting. If it makes us laugh, roll our eyes or say “literally me”, it goes on a tee.
What goes into every piece
- Baby tees in 200 GSM premium cotton-lycra: soft, stretchy and cropped just right.
- Oversized tees in heavyweight 240 GSM 100% cotton, with a relaxed drop-shoulder fit.
- Prints made to be noticed: slogans, wordplay (yes, some of it in Hindi) and graphics you won't find on everyone else.
- Prices that make two easier than one: any 2 baby tees for ₹1,399, any 2 oversized tees for ₹1,899.
How we look after you
- Easy 7-day size swaps, picked up from your door.
- Damaged or lost in transit? Full refund or a free replacement, on us.
- Real humans on WhatsApp: +91 99675 44798.
Wear it loud. Tag us @altcurv on Instagram, we're always watching (in a nice way).